plough back

phrasal verb·1 sense·particle back

Usefulness

Meanings

1

Reinvest profits into a business rather than taking them as income

Returnuncommon

Why “back”? A person, thing, message, or idea returns to an earlier place, person, or time.

They ploughed profits back into research.
They reinvested profits into research instead of taking them as income.
The studio ploughed earnings back into new cameras.
The studio put its earnings back into new cameras instead of taking them as income.

Don't confuse with

plough backplough down

Plough back means reinvest profits into a business rather than taking them as income. Plough down means knock something or someone down with great force, like a vehicle.

Test yourself

They ploughed profits back into research. What does it mean?

Nearby in the meaning map

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